How much does VWO cost?

Understanding Visual Website Optimizer (VWO) pricing is crucial before committing. This guide provides a clear breakdown of VWO's costs, helping you evaluate if it aligns with your A/B testing budget and objectives.

The Real Breakdown: What You Might Pay for VWO

VWO's pricing is tiered based on Monthly Tracked Users (MTUs) and selected features. Here's a direct look at their plans:

For Small Teams & Individuals:

• Starter Plan: Free for up to 50K MTU. Includes unlimited experiments with limited variations/metrics and 30-day data retention.
• Growth Plan: From $314/month (billed annually) for 50K MTU (tiers available: 10K, 50K, 100K, 250K). Aimed at small businesses (up to 250K MTU), it offers unlimited variations & metrics, enhanced targeting, and no data retention limits.

For Businesses & Enterprise:

• Pro Plan: From $972/month (billed annually) for 100K MTU (tiers available: 100K, 250K, 500K, 750K, 1M, 5M). For mid-sized businesses (up to 1M MTU), including advanced targeting, AI CoPilot features, and Multivariate Testing.
• Enterprise Plan: Custom pricing. This is for large businesses or those with complex needs, offering dedicated support, API access, and all features, typically for 100K+ MTU.

These prices are generally for annual billing and scale with MTU tiers. For the most precise and up-to-date pricing, always check VWO's official pricing page.

Decoding MTUs (Monthly Tracked Users)

VWO's pricing hinges on Monthly Tracked Users (MTUs)—unique visitors participating in a test each month. Each plan has an MTU quota (e.g., the Starter plan is free for up to 50K MTU; the Growth plan offers tiers starting from 10K MTU, with the $314/month price point for 50K MTU). Exceeding quotas means purchasing more MTUs, which can make costs less predictable. For more predictable pricing, GoStellar offers a free plan for up to 25,000 MTUs and clear options for higher traffic.

A Quick Look: Why VWO Pricing Matters

Choosing the right A/B testing tool involves balancing features and cost. VWO's pricing, based on Monthly Tracked Users (MTUs) and various plans, requires careful understanding to ensure it fits your budget and delivers ROI.

Meet VWO: What It Does and Why People Pick It

Visual Website Optimizer (VWO) is an experience optimization platform offering A/B testing, multivariate tests, and website personalization. Understanding its features is key to grasping its value relative to cost.

A Closer Look at VWO Features

VWO provides A/B, split URL, and multivariate testing with a visual editor and code options. Key features include VWO Insights (heatmaps, session recordings), VWO FullStack (server-side testing), and VWO Personalize. The features you use will influence the final cost.

Why Choose VWO Instead of Others

VWO is often chosen for its ease of use, visual editor, and robust analytics. However, a significant drawback is its script's potential to slow down websites. For performance-sensitive sites, GoStellar offers a faster alternative with a significantly smaller script (5.4KB).

Does VWO Deliver Value for Its Price?

Is VWO worth its cost? This depends on whether it boosts your results enough to justify the expense. For businesses with moderate traffic and high-value conversions, even small conversion lifts can yield significant profits, potentially offsetting VWO's price.

Measuring Your Return on Investment

To assess VWO's ROI, consider your average conversion value and monthly conversions. If small improvements yield substantial revenue, the investment may be worthwhile. The speed of testing and learning also impacts ROI. Careful ROI calculation is essential.

When VWO Might Not Work for You

VWO isn't for everyone. Its MTU-based pricing can be costly for high-traffic, low-conversion sites. Budget-constrained small businesses might also find it expensive. If site speed is critical, VWO's script performance can be a deal-breaker. In such cases, GoStellar offers a lean, cost-effective A/B testing solution without the speed compromise.

Ready to Give VWO a Try?

If VWO seems like a fit, you can test it with minimal commitment. Free trials allow exploration of features and impact assessment before purchasing.

Sampling VWO with a Free Trial or Demo

VWO typically offers a 30-day free trial. Demos and consultations are also available. During any trial, monitor VWO's impact on page speed and assess its usability for your team.

Getting the Most Out of VWO

To maximize VWO's value, plan your tests with a clear roadmap. Ensure your team learns the platform, start with simple experiments, and monitor MTU usage and site performance.

Final Thoughts and Next Steps

Understanding VWO's cost structure is vital. While feature-rich, its MTU-based pricing means costs scale with traffic. This can be justified for high-value conversions but may be prohibitive for high-traffic sites or those prioritizing speed. For a performance-first, predictably priced alternative, consider GoStellar.